The Active Releaf Balm Stick is a new take on P&B’s best selling Releaf Balm now formulated with menthol and packaged in a convenient, mess-free on-the-go format. The visuals for the launch were developed to push the boundaries of Papa & Barkley’s existing brand identity to appeal to consumers with an active lifestyle while also highlighting unique product differentiators and effectiveness. In collaboration with the marketing team, I conceptualized and executed creative for launch across print, merchandising, digital, and two branded photoshoots.