Silverist is a haircare line crafted for women who proudly embrace their silver crowns. The brand's visuals were designed to celebrate the beauty and empowerment of women making this growing aspirational choice. Over a span of two years, I provided Creative Direction and Design, working closely with the founder. I designed a custom brand logo, developed the brand's color palette, and created a cohesive typography system. I also led the packaging design process from concept to execution, developed branding collateral and print materials, and provided creative/art direction for the product photoshoot. Additionally, I collaborated with HTC agency on the model photoshoot concepts ensuring all visuals had a cohesive look and feel.